Why I’m Tired of Hearing the Jenner Name
My friend Yasmin deserves all of the credit for this post because she is the one who brought this to my attention. There are ‘trends’ then there are ‘Jenner approved trends’ and they are absolutely everywhere. The Jenner seal of approval is stamped onto trends that have been worn for years whilst the Jenner’s were still in diapers. The latest trend? Underboob. When I think of underboob I’m reminded of Emily Ratajowski that gorgeous model in Gone Girl and in Robin Thicke’s controversial Blurred Lines video. I don’t think of Kendall Jenner. It seems like the Jenner seal of approval is needed for everything and here is why I have a problem with it.
There are always going to be ‘it’ girls. Before Kendall and Kylie it was Cara Delevingne. Every trend was ‘Cara approved’ or ‘Cara inspired’ and now its the Jenner name that is used for clickbait on every glossy magazine’s website or twitter account. My issue with the fact that everything needs to be Jenner approved is that these trends have existed way before they were in the spotlight and have been pulled off by women who are now incredibly overlooked.
Boo Hoo, someone got kicked out of the spotlight by Kendall/Kylie, does it matter? I hear you ask. In some cases, yes, it really does. The reason why is that some of the ‘trends’ the Jenner’s are pulling off and effectively trying to make them their own are actually not theirs to belong with and for good reason. Take Kylie Jenner braiding her hair into cornrows: “Kylie Jenner rocks cornrows”. Whereas black women who wear dreadlocks, such as Zendaya, are labelled as thugs . Take Giuliana Rancic’s comment that Zendaya looks like she “smokes weed” because of her hair. It’s ‘edgy’ when Kylie does it, when Zendaya does it its thuggish and inappropriate. As Hunger Games Amandla Stenberg commented:
‘When u appropriate black features and culture but fail to use ur position of power to help black Americans by directing attention towards ur wigs instead of police brutality or racism #whitegirlsdoitbetter [sic].’
And Kylie’s response of: ‘Mad if I don’t, Mad if I do…. Go hang w Jaden or something.’
Quite frankly, the Jenner’s just don’t understand that what they are doing is perpetuating a culture where white women can pull off an aspect of black culture and call it an ‘edgy trend’ whereas if POC attempt to identify with their own culture they get slammed for it. ‘Go hang w Jaden or something’ is dismissive and condescending. If someone is angry with you for appropriating their culture which you have no part in, then you are in no position to tell them that they are wrong or invalidate their opinion in that way.
This is all old news. The Jenner’s are of course still appropriating black culture because dating rappers and being into that culture is ‘cool’. Just so long as you don’t have to deal with the negatives of being in that culture. Which the Jenner’s can escape from because they aren’t in that culture, they have an opt-out option that POC don’t have.
So why am I so mad about this? I’m not a POC, after all? I’m mad because I don’t feel as though Kendall and Kylie actually have any real ‘style’. Kendall is a model, sure, she looks great. But she hasn’t invented any trend. She hasn’t brought anything new to the fashion world. The same with Kylie although I recognise Kylie is more of a beauty trendsetter. What ‘trend’ has she set? The Kylie Jenner Lip Challenge? That’s nothing to be proud of. I’m mad because I don’t think these women deserve the credit for paving ways into the fashion and beauty world. They aren’t creating a new path, they are walking the same walk other women have done a before. It is their name that’s plastered on so many magazine articles and billboards and it shouldn’t be.
I respect them as a model and as a businesswoman. But they’re getting credit for things where it isn’t deserved simply because women are lapping up everything ‘Jenner’ left, right & centre.
Long story short. I don’t dislike them but I’m sick of hearing the name Jenner. Would love to hear your thoughts!