ZENDRESSCUT fashion designer backstage at london fashion week oxford fashion studio

In Conversation with ZENDRESSCUT Backstage at LFW

Talking to the up-and-coming designer ZENDRESSCUT at LFW

ZENDRESSCUT fashion designer backstage at london fashion week oxford fashion studio ZENDRESSCUT fashion designer backstage at london fashion week oxford fashion studio

 

Backstage at London Fashion Week models, dressers and designers are waiting in a large but packed room ready for showtime. Everything is going relatively smoothly. The designers are frightened but equally excited. Who could blame them for being a little nervous? Months of their work is about to be displayed and it will all be over in a matter of minutes.

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But Xen Melnikov of ZENDRESSCUT has very little to be worried about. The models in the room are itching to get an eye of the six models displaying her collection. They’re hard to miss. Their make-up (Alexander McQueen inspired) features a smeared bloody red lip. Their eyes are blacked out with contact lenses. The other models ask for selfies with them and admire the collection. These girls are out for blood. She tells one to walk down the runway “like you want to kill someone.” There’s nothing weak about the way they stride down the catwalk wearing Rocketdog flip-flops that Xen and I were picking black sequins off earlier that morning.

The sequined flip-flops Xen bought for her pool-side inspired collection don’t fit with the ‘fierce’ element of her collection so we spent a little time chopping them all off, creating something new which fits in with Xen’s aim of creating something in touch with the ‘futuristic’. I spoke to Xen about what inspired her collection and how it all came together the morning of her Saturday 16th LFW show.

“I wanted clothes you can go to the pool in after work and then go to a party after.”

Describing her short hair she said “I cut my hair off and started again” which has carried into her futuristic clothes, her ‘UFO’ Instagram bio and with the way her models look like killer aliens. Xen describes ZENDRESSCUT as inspired by Tim Ferriss’ 4hr Work Week. I wanted “clothes you can go to the pool in after work and then go to a party after.” Xen hates the idea of working just so you have a few small hours of play and feels like in the future tech will replace the mediocre jobs we find ourselves doing that we hate. The poolside element is evident as Xen’s mother (a designer of bridal wear) carefully packs the models hair into swimming caps. She speaks of her clothes as “comfy without giving less quality” in terms of tailoring and materials. Xen’s right, she didn’t compromise. The clothes feel study and they’re tailored exceptionally well. There’s no dodgy zippers or frays which wasn’t uncommon in the other collections on display. ZENDRESSCUT prioritises fit, cut and tailoring over all else meaning that she cannot go very wrong with anything else she decides to create. At the end of the day clothes have to fit well.

(all photos taken by me, please email me before using)

ZENDRESSCUT fashion designer backstage at london fashion week oxford fashion studio ZENDRESSCUT fashion designer backstage at london fashion week oxford fashion studio ZENDRESSCUT fashion designer backstage at london fashion week oxford fashion studio backstage london fashion week LFW oxford fashion studio zen dress cutOxford Fashion Studio LFW 2017 ZENDRESSCUT Oxford Fashion Studio LFW 2017 ZENDRESSCUT Oxford Fashion Studio LFW 2017 ZENDRESSCUT backstage london fashion week LFW oxford fashion studio zen dress cut backstage london fashion week LFW oxford fashion studio zen dress cut backstage london fashion week LFW oxford fashion studio zen dress cutbackstage london fashion week LFW oxford fashion studio ZENDRESSCUT backstage london fashion week LFW oxford fashion studio ZENDRESSCUT

(all photos taken by me, please email me if you’d like to use them)

I watch the Live Feed of the ZENDRESSCUT show from backstage. A few people are looking over my shoulder watching with me. “They look amazing”, “Fierce” are some of the comments thrown around. The model who opens the show does look like she is going to kill someone and the nature inspired soundtrack sets the scene for the clothing to follow. When the models take their final lap together they look more uniformly and professional than the collections that follow which can be credited to Xen’s attention to detail. When Xen walks out on the runway to applause, she dabs and walks off the stage giggling. She knows that she has made noise at London Fashion Week.

My favourite item? The white, black and light blue wide-hip dress. Amazing shit for my wide hips.

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